Apparently the Federal Trade Commission thinks poorly of the messages that highly advertised Lifelock has been airing for several years, and they also think they’ve misled customers….. not once, but twice, and the fines keep getting BIGGER. The first run-in was back in 2010 according to this official FTC press release…..(details, click here). Then the numbers of the fine got really BIG a five years later, because after paying the FTC 12MILLION dollars the first time around with the 2010 decree.
ONE HUNDRED MILLION dollars was the number ordered paid by LifeLock for not complying with that expensive 2010 order “that requires the company to secure consumers’ personal information and prohibits the company from deceptive advertising. This is the largest monetary award obtained by the Commission in an order enforcement action.” <-emphasis added by me, (click here for the details).
There are better alternatives, that offer complete ID theft services, and we’ve done our research and know who the best is. We’ll get that info to you if you just call of email us at “Our Info” page, listed in the top menu!